AI Insights · Timothy · January 2022
Top 5 Music and Audio Apps in Nigeria Q4 2021
An overview of the performance of the top 5 music and audio apps in Nigeria during Q4 2021, focusing on weekly downloads, revenue, and active users.
Throughout the fourth quarter of 2021, the top 5 music and audio applications in Nigeria showcased varying trends in downloads, revenue, and active users. Here’s a detailed look at their performance.
Boomplay: Music & Live Stream saw a consistent weekly revenue ranging from $1.8K to $2.1K. Weekly downloads peaked at 54.7K in mid-October and saw fluctuations, ending the quarter at 48K. Active users showed a notable increase, starting at 3.7M in late September and reaching a high of 4.5M by the end of December.
Audiomack: Music Downloader experienced a steady climb in weekly revenue, reaching approximately $3.6K in the mid-December. Weekly downloads displayed an upward trend, hitting 80K in mid-October, and closed the quarter at 70.9K. Active users fluctuated, peaking at 1.5M in early December before declining to 1.2M by the end of the month.
Deezer: Music & Podcast Player had a more modest performance in comparison. Weekly revenue ranged from $595 to $791, with a slight peak at the end of December. Downloads remained relatively stable, averaging around 2.8K to 3K weekly. Active users increased gradually from 34.4K in late September to 42.5K in mid-December before stabilizing.
Apple Music showed a steady rise in weekly revenue, starting at $146 in early October and reaching $668 by the end of December. Weekly downloads also increased, peaking at 13.7K in mid-December. Active users remained relatively stable, fluctuating between 42.3K and 43.6K throughout the quarter.
WeSing - Karaoke, Party & Live saw a varied performance in weekly revenue, with significant peaks such as $922 in early November. Downloads hovered around 1.3K per week, with a slight dip to 1.06K by the end of December. Active users increased from 2K in late September to 2.6K in early December, maintaining a steady trend thereafter.
These insights are derived from Sensor Tower's data, offering a comprehensive look at the performance of these leading music and audio apps in Nigeria. For more detailed insights, visit Sensor Tower.